Friday, March 10th, 2017 by Dwayne .
As a Licensed Class A Home Performance Contractor, The Drying Company depends on “word of mouth” marketing to generate leads and referrals. Referrals are one of our very best sources for leads and our conversion rates are high. To help generate referrals, some of our Home Advisors are members of BNI chapters.
BNI stands for Business Network International. BNI provides a positive, supportive, and structured environment for the development and exchange of quality referrals. It does so by helping to build personal relationships with dozens of other business professionals.
One of our favorite chapters is the BNIncredible Partners Chapter which meets in Mechanicsville once per week and covers most of Hanover County including Ashland. Craig Strickler represents the Drying Company with this group and enjoys the referrals he is receiving and giving. A lot of times, one referral can involve multiple chapter members. In fact, recently The Drying Company was in need of a new banner for home shows. We contracted with a BNIncredible Member Tish Greenwood who designed the banner (Middle Kid Media) and she contracted with BNIncredible member Andre Coetzee with Brilliant Signs and Graphics in Ashland to have the banner made and printed. The end product was just what we needed and involved two BNI members.
Another benefit of BNI is becoming close with companies that service the same market as you- for example, Craig exchanges leads with Herman Allen Plumbing out of Ashland as both of us do crawl space work, but do not compete with each other.
We certainly believe in BNI and recommend membership to all companies that need leads and referrals to run their business. For more info, please contact Dwayne Callis at 804-386-4596.